Android might have been able to capture over 80 percent of the worldwide smartphone operating system market, but that number's deceiving — Android's highly competitive at the OEM level. In Q3 2017, IDC reported that Samsung was the top smartphone manufacturer in terms of shipments for the quarter, which has historically been the case. But in Q4 2017, during which smartphone shipments reached 403.5 million, Apple was able to edge out Samsung by less than 1 percent market share.
Samsung still holds the crown when it comes to yearly smartphone shipments and market share due to its expansive release cycle. Apple experiences more of an ebb and flow, because it releases one new series of smartphones each year. In Q3, however, Samsung shipped 83.3 million units while Apple shipped 46.7 million. But in Q4, holiday sales of the new iPhone 8, iPhone 8 Plus, and iPhone X drove Apple's shipments to 77.3 million compared to Samsung's 74.1 million.
Source: IDC
Samsung beat out many of those competitors by a substantial margin, though. In Q4 2017, Huawei shipped out 41 million smartphone units, Xiaomi shipped a total of 28.1 million units, and OPPO shipped 27.4 million units. The last category in the report, which lumps the rest of the market into a single "others" category, represented 151.3 million out of the quarter's total shipment volume.
Every company except Xiaomi saw negative year-over-year growth. For example, Apple saw its shipments drop by 1.3 percent, and Samsung saw a 4.4 percent dip. Huawei's dropped 9.7 percent, meanwhile, and OPPO's declined by 13.2 percent.
But Xiaomi bucked the trend — in Q4 2016 compared with Q4 2017, its shipments climbed 96.9 percent. It doubled its share to 7 percent from 3.3 by focusing on growth outside of China, according to IDC — India and Russia are its two largest markets, and it's dramatically expanded the number of its brick-and-mortar Mi Stores and Mi Service Centers. (One of its most popular devices, the $78 Redmi 5A, saw more than a million devices sold within a month.)
Overall, though, smartphone market shipments declined 6.3 percent.
Source: IDC
Source: IDC
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